The leisure trade is a big with a world quantity of greater than 2 billion euros that has grown greater than 5% 12 months after 12 months for greater than four many years. An unstoppable machine that’s current in our lives 24 hours a day, together with movie, tv, promoting, images, media, design, music and any exercise that makes use of picture and sound. If we glance round us, at any time of the day, we are going to uncover that we’re surrounded by merchandise associated to this trade.
In March 2020, what nobody may have imagined only a month earlier occurred. The engine room of the leisure trade stopped brief. The arrival of COVID-19 caught one of many industries least ready for an occasion of this magnitude unexpectedly. How is it attainable that one thing like this has occurred? There is just one attainable reply: It’s an trade that has maintained the identical manufacturing course of since its beginning, regardless of having invested so much in modernizing, digitizing and globalizing its dissemination. The manufacturing chain is totally analog and native, being an artisan course of in its deepest sense.
Sustainability as a driver of change
However the COVID-19 pandemic has uncovered one thing greater than an archaic manufacturing mannequin that doesn’t face up to an unprecedented disaster, a extra critical and worrying downside for the remainder of humanity: the leisure trade is deadly for the setting simply as we all know it at present.
Earlier than COVID-19, In 2019, greater than 6,000 movies and 1,100 sequence had been produced worldwide. If we translate a single of those movies into environmental influence, we are going to see that the power utilized in a single blockbuster manufacturing may provide all of Occasions Sq. for every week.
Additionally that the waste it produces weighs like 313 blue whales or that simply including the flights made by the manufacturing employees may go 11 instances to the moon. To present a more in-depth and on a regular basis instance, The manufacturing of a standard promoting marketing campaign, with none extra, generates the identical emissions as a complete American household all through a complete 12 months, and with its quantity they’d fill 6 Olympic swimming pools of CO2.
Now we’re confronted with a novel alternative. Paradoxically the disaster attributable to COVID-19, has positioned sustainability within the ‘High of thoughts’ in all massive firms, together with all these which might be the engine of the leisure trade. With the highly effective incentive of surviving the pandemic and the stress of laws, which is able to drive a path to progressively scale back emissions with the purpose of reaching ‘Zero Emissions’ between 2040 and 2050, the trade has bought all the way down to enterprise to the work, digitizing at pressured marches its manufacturing course of.
We live within the golden age of distant filming, which entails taking pictures any sort of movie with employees working from dwelling, with applied sciences that began very crudely and are quickly changing into extra refined. Additionally it is a second of splendor for digital productions, studio shoots that simulate an outside setting in actual time utilizing online game rendering engines (as within the case of the favored ‘Mandalorian’ sequence). or collaborative post-production within the cloud, with the participation of personnel from completely different nations who can cooperate by means of cloud-based purposes. Work methodologies that enormously scale back the environmental influence.
Measurement, compensation and discount
However this promising effort that we’re witnessing is meaningless and not using a rigorous methodology, though easy to use with the appropriate software. All of the official organizations that lead the change in the direction of sustainability, from the United Nations to the Ministry for the Ecological Transition and Demographic Problem (MITECO) in Spain, are dedicated to a really clear methodology: Emissions should be measured, offset and decreased.
To grasp the significance of the strategy and the necessities of its software, if we really wish to cease local weather change, we should perceive that with a view to act within the face of an issue, we should first comprehend it, that’s, Measure the emissions of the exercise. We now have to know our carbon footprint with a view to make up for it, that’s, use some formally acknowledged formulation for CO2 absorption, reminiscent of reforestation and eventually, most necessary of all, we have to periodically measure emissions to attract up a plan for discount of the carbon footprint and be capable to certify that it’s complied with successfully.
An App to make the leisure trade sustainable
Creast, startup accelerated by Telefónica Open Future and member of Programa Climate Neutral Now of the UN, is the primary App digital specialised within the movie, advertising, promoting, occasions, tv and gaming trade, which in a quite simple and automatic means lets you handle the measurement, compensation and discount of the carbon footprint of your advertising exercise and company communication, of eventual initiatives or private exercise.
The app of crest It contains the primary sustainable market, the place you may also discover the applied sciences and suppliers vital to scale back the carbon footprint within the productive exercise of leisure, with a sustainability score and a certification of the emissions of their exercise.
The disaster attributable to COVID-19 has been a turning level in addition to a possibility to rethink present fashions on many ranges. In our sector, It’s a nice alternative to have the ability to adapt to vary and lead the environmental motion that’s beginning within the leisure trade.